Peru has faced one of its hardest moments in history because of the heavy rains and floods that hit most of the northern region. More than 100 people died, around 158,000 are displaced and 210,000 homes are damaged. Additionally, Peru’s infrastructure was destroyed by the Niño’s landslides, it destroyed more than 260 bridges and more than 3000 km of roads collapsed.

Peru has learned a great lesson as it now knows the consequences of having faulty infrastructure and a poor emergency disaster response plan. Therefore, the government can consider those factors and create a better plan to rebuild the country appropriately.

The biggest issue to consider is that a lot of people live in the most vulnerable areas. For that reason, the government could implement a plan to relocate those hundreds of thousands of people living on the edge, exposed to landslides.

The reconstruction of Peru, has an estimated cost of $9 billion. The money will be invested in rebuilding destroyed cities and towns; in addition, the government will focus on building new infrastructure that can resist extreme weather conditions.

Organized and clear reconstruction projects can help the country to prevent human and material losses, but it is equally important to create an educational program for citizens to understand climate change and its effects.

While many readers likely will never need to react to the type of crisis described below, the principles discussed can apply to a wide variety of crises. These include having crisis procedures in advance, updating and practicing them regularly and keeping emergency information handy, including third-party contacts, media and influencers. While the author works in a part of the country that is prone to the natural disasters described below and so raises the importance of crisis preparation, surveys show brands large and small lack plans for management of any kind of crisis. They do so at their peril.